Adweek:
Pretty awesome: HBO has partnered with New York’s MTA to put an actual 1920s subway train back in service on the 2/3 line during weekends in September to promote Boardwalk Empire, the Prohibition-era drama whose second season premieres Sept. 25. The train was originally used for the IRT system, and began service in 1917, reports the Village Voice. It will be making short runs on the express track between 42nd and 96th Street between noon and 6 p.m. on Saturdays and Sundays this month. The cars will feature authentic details such as rattan seats, ceiling fans, and drop sash windows—as well as some inauthentic details like a shitload of Boardwalk Empire ads.
So Apparently the MTA has never been to CitySubwayCreatures or else they would see the shit that goes on on these trains. I love the idea but not when I think about the bums that are going to stank those cushioned seats up or the subway performers who are going to flip kick those ceiling fans off or the graffiti that will make these cars look like the 1990s again. I remember a time when a poster on the subway would be sufficient in advertising for a show, movie, or product. Bringing these trains in will be fun, but not for all. Destroying nice things is what New Yorkers are great at. Here is what the before and after photos could look like by Oct. 1:
Before:
After:
SubwayCreatures 