Gizmodo: Sometimes the best way to drive a point home is pure, abject terror. And that’s the approach Leo Burnett London used in this ad that shows a rather extreme way to discourage drinking and driving. Unsuspecting bathroom patrons at a British pub were shocked to see the face of a woman come smashing through the mirror—complete with blood—as if she’d just gone through the windshield of a car on the other side of the wall. In reality it was just a mannequin, and the victims of this PSA were most likely actors, but the effect is no less unsettling. To the point where I’m pretty sure I’d never leave my house again had I experienced this. Mission accomplished.
Here’s the problem if they tried to catch me with this shit–I usually don’t break the seal until I’m 5 or 6 beers deep anyway. They pull this stunt with me at that point and I’ll punch the mannequin in the face from being scared or not even be able to acknowledge what’s going on. Sad I know, but that’s my reality. I know I don’t speak for everyone, but after being scared shitless from a head coming through the mirror at you, I would think the first thing people would need is a drink after leaving the bathroom, no? Kinda counter productive if you ask me.